Streamliner Pump

In the late 1980s, Reebok introduced the Pump sneaker, quickly becoming an icon for an entire generation. The reason for its success? The Pump was never just a sneaker. It was an attitude, a statement that performance could go hand in hand with pleasure. And above all, it was a gesture that became cult: a simple press to connect with the shoe, adjust it, personalise it, and feel it come alive. H. Moser & Cie. shares with Reebok this mindset of elegant outsiders, convinced that luxury is at its best when it does not take itself too seriously. It is this playful sophistication that the two brands set out to celebrate by transposing the Pump gesture into watchmaking.